The Management Strategy of Marketing Mix of Pineapple Chips in Kampar District, Riau Province, Indonesia: A Structural Model Approach
The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty.This locinox verticlose 2 research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips, and (2) formulating marketing strategy of pineapple chips.This research